All-blue identity for a freelance coach
One of the earlier projects I did, where we were trying to come up with a clean identity for an independent trainer/couch. We came up with a simple pattern of two tiles, one inverted, slightly reminiscent of a classic character stamp. This motif and colour contrast became the leading principle for the visual identity, and was taken through to the website.
Given the clearly segmented and compact text content, we adopted the visual principle of a clothing line: a horizontally panning thread where each text section would be pinned to. This provided both a clear visual organisation, as well as a intuitive interaction for visitors.