With a brand that is so firmly rooted in its users spending time on the platform itself, it came naturally to place this interface at the centre of the design. An adaptive interface that fits the user's need: dark or light mode, customisable theme colours, and personalisation through avatar and cover image.
For the initial iteration of the platform, the experience of browsing a user's profile page is key. This is where the content needs to shine. We came up with a masonry layout where the individual tiles can be rearranged and resized at will. Together with the tab-based navigation on the page, this makes the profile page feel like a website homepage.